VANCOUVER, BRITISH COLUMBIA - The Vancouver Sales Team joined forces with the Seattle Sales Team and created a strong presence at the Vancouver Buildex show.
This regional “builders” show was very well attended by over 13,000 architects, designers, property developers and manufacturers. Our Sales Team generated a large number of leads to be pursued for their immediate and long term sales opportunities. We added significantly to our customer database for longer term marketing efforts with The Difference, Product Bulletins, and Product Specials.
The UCS booth was positioned across from the BC Wood Pavilion, a newly created show feature. This location provided a greater traffic flow of potential customers and those interested in the beauty and quality that wood brings to building projects. Next year we plan to take a larger booth in the same location.
The product focus this year was to heighten the awareness of 4 of our high profile brands of interest to builders: Panolam FRL, Accoya, Steven’s Textured Melamine and Element Veneers. Brochures and samples were a huge hit, and are still flying out the door in the after show follow-up.