Upper Canada Forest Products is Bullfrog Powered
Upper Canada Forest Products is Bullfrog Powered
Upper Canada Forest Products is Bullfrog Powered
Upper Canada Walks the Talk on the Environment with Green Energy from Bullfrog Power?

Upper Canada Walks the Talk on the Environment with Green Energy from Bullfrog Power™

TORONTO, ONTARIO - September 28, 2005

Bullfrog Power, Ontario's first 100% green electricity retailer, announced today that Upper Canada Forest Products' 100,000 square foot warehouse, Toronto office and North American data centre have become bullfrogpowered operations. Currently, the Upper Canada warehouse is the single largest building in Ontario to be bullfrogpowered. By choosing Bullfrog Power, Upper Canada is demonstrating its commitment to support clean, renewable power sourced exclusively from pollution-free wind and low-impact hydro power generators that are EcoLogoM certified under the Federal Government's Environmental ChoiceM Program.

Toronto-based Upper Canada Forest Products is North America's premier importer, exporter and distributor of specialty wood products for the commercial wood working industry. While their product is wood, their twenty year success is defined by a culture of caring for employees, customers, the community, and the environment. Certified by the Forest Stewardship Council (FSC), Upper Canada participates as a member in this non-profit organization, together with select environmental and social groups and progressive forestry and wood retail companies, to improve forest management worldwide. Upper Canada Forest Products is also active in developing industry standards and species alternatives to help reduce waste of our forest heritage. Together with its employees, the company is active in several community initiatives including Habitat for Humanity. Now, the company is further enhancing its reputation for caring by supporting renewable power from Bullfrog Power.

Warren Spitz, the founder and President of Upper Canada Forest Products, says he is thrilled to become a bullfrogpowered organization. "Bullfrog Power is an unmistakable way for us to demonstrate we walk-the-talk in caring for the environment that sustains us," said Mr. Spitz.

"We're delighted that Upper Canada, a leader in responsible forest management, has made a substantial contribution to supporting green power production in this province," said Tom Heintzman, Bullfrog Power President. "With Upper Canada's warehouse now the largest bullfrogpowered site anywhere, the company has definitively demonstrated it is a true supporter of green power, and a company that is ready and willing to make a difference."

About Bullfrog Power
Bullfrog Power™ is a 100% green electricity retailer in Ontario that sources electricity exclusively from wind and low-impact water power producers who meet or exceed the federal government's EcoLogoM standard for renewable energy. Bullfrogpowered™ customers' electricity dollars support clean, renewable electricity from producers who are displacing polluting and CO2-emitting electricity on the Ontario grid. Bullfrog Power has pledged 10% of company profits to organizations that promote sustainability. Visit Bullfrog Power on the web at www.bullfrogpower.com.

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